Seeking position that will enhance existing experience in the Design field

NEW BALANCE

Senior Graphic Designer SEP 2017 - CURRENT

Responsible for the graphic design direction for the New Balance lifestyle apparel lines on a global scale. This includes inline projects, SMU’s and various branding collateral including print and video.
Execute research of trend right, seasonal graphic concepts/packages for both men’s and women’s positioning which meet brief, project and calendar requirements.
Present graphic concepts, sketches and designs to global product teams and senior management.
Prepare tech packs for partners and vendors based upon specific setup requirements, ensuring quality and accuracy. This includes regular meetings with factories and printers to ensure fluid communication in the development process.

FREELANCE GRAPHIC DESIGNER AND PHOTOGRAPHER

MAY 2016 -- SEP 2017

PROJECTS
Puma In-line Graphic Package
On going Graphics Creation for multiple Calvin Klein fashion lines
Product shooting for K-swiss seasonal look book.
Branding design projects for multiple local companies new in market.
Fashion Photography for fashion brands and Hi Fashion Magazine Editorials.

NEW ERA HONG KONG LTD.

Graphic Designer MARCH 2015 -- MAY 2016

Cover both Cap and Apparel Responsibility includes Tech Pack & Spec update/maintenance.
Communicate with sales reps on custom artwork needs.
Work directly with Design Approval Team in submitting design concepts and reviewing/revising artwork when needed according to league/team guidelines.
Create and maintain seasonal specs for licensed strategic partner libraries including logo sizing, colors and reference numbers.
Create and maintain templates for production of print and web based sales tools.
Create and review production specs for product line/account specific orders.
Meet or exceed time lines associated with seasonal calendars.
Responsible for reporting weekly design volume.

LI NING SPORTS AND TECHNOLOGY AND CO.

Senior Graphic Designer AUG 2013 -- JAN 2015

Create and control all graphic design for all Promo projects within the company.
Handle all ad-hoc graphic projects fro promo/quick strike purpose.
Constant communicate with the Beijing team to ensure work quality on all Promo Projects.
Direct and create inspiration decks for the B Beijing team to follow on all Promo Projects.
Well Communicated with the China National Sports Team to understands their needs when creating visual package for them.
Missioned to seek up to date graphics / visual concepts to ensure up to date creative outcome.

Achievements.
Sold out limited edition basketball team championship tees / shoes box set design.
Kicked off Olympic 2016 china package with innovate concept and design.

NIKE SPORTS (CHINA) CO., LTD

Senior Graphic Designer (Quick Turn and Promo) MARCH 2013 -- AUG 2013

Responsible on graphic tee / product graphics creation on quick turn and promo projects covering all Asia pacific region.
Manage all work from briefing, designing to production.
Support and manage design briefs from all categories request.
Create direct briefing decks to out sourced artist on cross over projects
Maintain work back schedule to ensure on track product delivery time before and during design process.
Give guidance to new sourced factory to ensure best product quality.
Work closely with china brand design team and globe to ensure overall design alignments.

Achievements.
Jay Chou Concert Pack
Yuquan Concert Pack
LiNa Quick Strike Tee
Nike Sports Camp VC - CHINA
Jordan Nick Name Tees

NIKE INTERNATIONAL LIMITED

Graphic Designer 1 (Global Promo Service - AP)

OCT 2009 -- FEB 2013

Responsible on all assigned graphic creative for promo projects mainly in the asia pacific region and occasionally for global projects.
Create visual center and presentations for Tier 1 Projects.
Support with photo shoot projects upon any presentation needs and all schematics creative for production needs.
Work closely with the Global team to download all update visual trend and guidelines.
nvolve with a lot of company graphic projects on a frequent bases.

Achievements.
India Cricket National Team Uniform 2011
China Soccer League 2010
China Soccer League retail express kit 2012
Liu Xiang Running Brand Creation
Liu Xiang Graphic Tees 2011 - 2012
Chicago Running Event 2011 (Retail Tees Design)
Charity Day Hong Kong 2012 event graphics creation (NHK)

EDUCATION